Skip To Main Content

Schools Trigger

Weglot Trigger

Mobile CTAs

Header Right

Utility Container

Schools Trigger

container-btn weglot-trigger

Search Trigger

Search Container

Schools Nav

Pinned CTAs

Service Area: Business, Finance, Marketing & Management
Career Cluster: Marketing
 

Career Pathway:
Marketing Communications & Advertising

Marketing Communications and Advertising professionals strategize and execute captivating campaigns to promote products or services. They utilize a blend of creativity and strategic thinking to develop compelling messaging across various channels, including digital media, print, and events, aiming to engage target audiences and enhance brand visibility. These experts analyze market trends, consumer behavior, and campaign performance metrics, continually refining their approach to maximize impact and drive business success.

Two people at a conference table talking

Potential Course Sequence

*ICCSD Graduation Requirements

Subject Area Grade 9 Grade 10 Grade 11 Grade 12 Credits
Career Pathway Electives
  • Intro to Business OR Intro to Business KCC
  • Entrepreneurship

Computer Applications & Futures
  • Marketing & Sales
  • Personal Finance
 Accounting Elective credits
*English English 9 English 10/10H Language Arts Language Arts 4 years,
60 credits
*Math Math Class Math Class Math Class Math Class 3 years,
45 credits
  Required Math courses for graduation are Algebra 1, Algebra 2, and Geometry.  
*Social Studies Social Studies Class Social Studies Class Social Studies Class Social Studies Class (optional) 3 years,
45 credits
  Required Social Studies courses for graduation are Government 1, Government 2, Economics, U.S. History, and World History.  
*Science Science Class Science Class Science Class Science Class (optional) 3 years,
45 credits
  Required Science courses for graduation are Earth & Space Science, Physical Science or Chemistry, and Biology.  
CTE Electives See our Program of Studies for a complete list of course options. Elective credits
Fine Arts Electives See our Program of Studies for a complete list of course options. Elective credits
World Languages Electives Level 1 or Level 2 Level 2 or Level 3 Level 3, Level 4,
or AP		 Level 4, Level 5,
or AP		 Elective credits
*Physical Education Physical Education
(one trimester)		 Physical Education
(one trimester)		 Physical Education
(one trimester)		 Physical Education
(one trimester)		 4 years,
20 credits
*Health See our Program of Studies for a complete list of course options. 1 trimester,
5 credits

 

View our High School Program of Studies for a complete list of course offerings and descriptions

Career-Related Electives

  • Media Literacy & Communications 

  • World Languages 

  • Public Speaking

  • Sociology

  • Web Design

  • Computer Applications

  • Foundations of Journalism 

  • English Grammar & Usage 

*Career Related Electives are not limited to the options above. See your school counselor for additional learning options.

Career-Related Activities

  • Business Professionals of America (BPA)

  • Junior Achievement Competitions 

  • Debate Club

  • Design Dash  (through University of Iowa)

  • Family, Career and Community Leaders of America (FCCLA)

  • Technology Student Association

Internship Experiences

College Admission Requirements

See your school counselor regarding admission requirements for highly selective institutions.

Potential College Programs

  • Sales & Marketing

  • Business

  • Communications

  • Advertising

  • Branding Management

  • Public Relations

  • Fashion/Retail

  • Global Marketing 

  • Sports Marketing

  • Business Analytics

Future
Careers

  • Marketing / Branding Specialist

  • Sales / Distribution

  • Digital Media Specialists and Managers

  • Public Relations & Advertising 

  • International Marketing

  • Merchandising 

  • Retail Operations

Community Partnerships

  • Hills Bank

  • Green State Credit Union

  • Johnpapa John Entrepreneurial center at University of Iowa

  • United Way of JC

  • Midwest One

  • Greater Iowa City, Inc